WEBB TELESCOPE

The Webb Telescope has traveled millions of miles from Earth to solve the mysteries of the Universe. It is one of the most important inventions of our time, and it was built by Northrop Grumman. But no one really knew that.

To celebrate the first images from the Webb Telescope, we created a fake trailer that ran in movie theaters, an OOH campaign that touted the groundbreaking images, and AR Experience that let people engage with a lifesize model of Webb, to help Northrop Grumman get the credit they deserve..